Carota assists enterprises in upgrading connected devices into long-term profit engines. Through OTA and remote diagnostic technologies, we comprehensively collect and interpret device, behavior, and event data to establish commercially valuable smart application scenarios. From three perspectives – people (user behavior analysis), events (accident cause analysis), and things (value-added services for connected devices) – we fully unleash data potential, initiating new models for subscription revenue, insurance innovation, risk control, and business monetization.
Focus on Three High-Value Application Scenarios
- User Behavior Analysis
- Accident Cause Analysis
- Value-Added Service for Connected Devices

User Behavior Analysis:
From data, we see behavior; from behavior, we create value.
From driving behavior to device operation data, Carota assists insurance companies, fleet businesses, and equipment manufacturers in converting usage behavior into risk models and business insights. Whether for risk control, pricing mechanisms, or service tiering, more efficient and fair decision-making bases can be established.
Operarional Benifits
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Safety Behavior Score Modeling -
Reduce the probability of accidents and maintenance costs. Calculates risk levels based on driving/operating behavior
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UBI Precise Pricing -
Increase policy and product conversion rates. Supports UBI (Usage-Based Insurance) and dynamic rental rate design, creating flexible billing and reward mechanisms.
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Personalized Service Recommendation -
Through real-time data, push upgrade modules or warranty recommendations based on behavioral analysis, enhancing customer experience. Increase Conversion Rate.

Accident Cause Analysis:
Integrate real-time data and model analysis, streamline accident handling processes reduce claims and downtime risk.
Carota integrates with AI analysis model equipment, utilizing real-time data analysis to make accident determination and damage assessment faster and more transparent.
Operantional Benifits
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AI Liability Analysis -
Combine verification modules, OTA updates and remote diagnostics to consolidate damage data. Create "post-accident analysis + one-click upload" service, enhancing accident handling efficiency.
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Remote Smart Damage Assessment -
OTA remote diagnostics regularly collects data ( engine/fuel consumption/temperature), providing "health pre-warning + maintenance recommendation" to help reduce maintenance costs.
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Health Monitoring -
Through remote diagnostics and data models, predict potential equipment anomalies and proactively alert for maintenance timing, reducing unexpected downtime and maintenance costs.

Value-Add Service for IoT Device :
From single product sale to long-term service monetization model
Carota assists manufacturers and equipment operators in building device service platforms through an OTA architecture, offering subscribed upgrades, scenario-based applications, and data operation capabilities. This creates stable revenue and data asset value.
Operational Benifits
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Subscription-Based Software Services -
OTA provides stable and efficient firmware updates, advanced features, and optimized user experiences for connected devices, creating subscription-based revenue model and stable cash flow.
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Scenario-Based Application Services -
Integrates with third-party service providers (in-car payment, self-checkout, and smart building access control), enabling real-time integration of payment and business operations. Increase conversion rate of orders/sales.
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In-Vehicle Advertising and Commerce -
By leveraging vehicle data (location, destination, and preferences), automakers can push targeted offers and promotional information on in-vehicle screens or through voice assistants. This creates second revenue stream.