Smart Cockpit
Personalized Upgrades Create Multi-Sensory Interactive Experiences, Ushering in a New Era for Smart Cockpits
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Carota's smart cockpit services, by integrating advanced automotive technology and user-centric functional design, fundamentally transform the in-car experience. This enables automakers to enhance the connectivity, convenience, and personalization of the vehicle cockpit, transforming the traditional A-to-B driving habit into a fun and highly interactive journey.

Our developed software enables personalized subscription features for smart cockpits, allowing drivers, front-seat passengers, and rear-seat passengers alike to receive the latest functions and upgrades via OTA updates. Paired with our partners' hardware equipment, this brings higher value and more personalized interactive experiences to users.

  • Haptic Experience:Seat heating, massage functions
  • Driving Experience:Enhanced acceleration performance, extended battery range
  • Auditory Feast:Boombox music, surround sound, Dolby theater-grade audio
  • Visual Enjoyment:Sunroof and window environmental simulation, ambient lighting effects (AI headlights, emoji taillights), customized lighting styles for special holidays (e.g., wedding anniversaries, birthdays, Christmas, Valentine's Day)
  • Olfactory Enhancement:Car fragrance, air purification
  • Smart Driving:Autonomous driving, auto summon, auto parking
  • In-Vehicle Entertainment & Applications:Infotainment, karaoke, surround music, racing simulation games, game push notifications, advertisement push notifications
  • In-vehicle Payments:Combines GPS positioning with the in-vehicle system to enable real-time point-to-point payments, facilitating transactions related to parking, refueling, and driving.

In-Vehicle Cockpit System Experience Design

With the advancement of digitalization, displays are becoming the most important and eye-catching elements in the in-vehicle cockpit, serving as the core interface for interaction between the driver and the vehicle. Changes in user demands and the application of new technologies have fostered innovative automotive cockpit designs. We assist automakers in providing newly defined next-generation intelligent driving mobility solutions to meet the growing demand for more intelligent connected vehicles.

  • Personalized User Interfaces

    Provides displays and controls that adapt to individual preferences, creating a highly customized driving environment.

  • Connected Ecosystem

    Offers real-time updates and seamless integration with smart devices, applications, and cloud platforms to enhance functionality.

  • In-Vehicle Subscription Services

    Unlocks business opportunities for automakers by offering value-added features such as sensory experiences, smart driving, and in-vehicle entertainment and applications.

  • Enhanced Driving Safety

    Upgrades with more interactive and safety features, gradually moving towards autonomous driving.

  • Vehicle Function Extension

    Integrate new features into the vehicle architecture without compromising comfort and safety.

  • Brand Identity Enhancement

    Through richer and more diverse designs, enhances user recognition and brand image.

Software Marketplace Subscription Service

Subscription services bring a whole new ecosystem and business structure to the automotive industry, offering vehicle owners flexible and user-centric ways to enjoy vehicle features. With the development of the subscription economy, Carota assists automakers in building an in-vehicle subscription environment, providing drivers with various services during their driving journey, and aligning with the trends of "Software-Defined Vehicles" and OTA update technology.

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Carota OTA services